This poster has been carefully designed in order to give off the correct connotations for the audience. One thing that we notice immediately is that the image is quite light; black is not a colour which is present here, therefore this is fairly different to typical horror conventions. However, this allows us to see more of the image.
There is not a main focus point in the image, as nothing is placed directly in the centre, other than the title. The girl connotes that children will most likely be found in the film, and these children could possibly be antagonist characters as the girl shown is wiping blood on the wall, as if she doesn't care.
if we follow the blood trail that she has made to where most of the blood is found, we see that a face has emerged from the stain. As the face is an evil looking one, this shows that this character will also be a murderer/someone with an evil purpose. Due to the fact that we cannot actually see him; it is just an outline, means that this person could have a mysterious personality in the film. Another point that shows us this character is evil is simply because the face has been produced from blood, which connotes he could be a killer.
A tape reel is found on the floor, so lots of video footage could be found during the film. This could present a sense of mystery with a detective atmosphere whilst the audience watches, as the tapes may show the audience clues that need to be properly solved. The fact that it is also found beneath the face that we presume to be the killer tells us that the videos, if there are any, will most likely to be liked to the antagonist of the film.
As 'Sinister' is found in bold writing in the centre of the shot tells the viewer that this word is particularly important, and may tell us more about the genre and what happens in the film. Each letter also smudges slightly down the image, which connotes a sense of death, and also blood (which ties in with the death).
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