Film Poster Deconstruction - Scream 4

Scream 4's film poster is very well made, as it does a good job of sticking in the audience's heads.
Firstly, the face in the middle of the page has been thoughtfully created. The mask looks very sinister and creepy, so we immediately know that it's a horror, and this is the antagonist. As you look down the mask, it becomes apparent that the bottom half is shaped like a knife. This may give off a clue as to the weapon he uses to kill his victims. The shot of the mask is from a side on view, which makes it thinner, therefore again adding to the knife similarities.
The lighting is shown in the middle to make the face stand out, and it also casts a glint on the bottom of the knife-shaped chin, showing how sharp and deadly it is. As soon as one reads the title of the film, 'Scream', they will know immediately that its a horror, or has something to do with this particular genre. 

The background colour is black, therefore allowing the other parts to the poster stand out, catching the viewer's eye. Black is also a stereotypical horror related colour, so many film posters about horror will include black as their primary colour. The title colour is white, so our eyes get drawn to it first therefore e know what the film is called straight away. However, some of the text is red. This could be because red is the colour of blood, and gore is commonly found in horrors so this helps to bring across that idea.